Hi, everybody. Mickey Griffith here with the Referral Institute in the North San Francisco Bay area and I’d like to talk with you a little bit about this conversation I was having the other day. I was having this conversation with somebody who was asking me some questions as a mentor would give them answers to. So, I was mentoring this person and I was suggesting that they do some things to help them in their business that they we were reluctant to do and they kept me giving a little push back and I’d give them some. They’d give me a little pushback and after a while, we really had to have a conversation about, “What do you want to be successful? What will you do to be successful?’ It made me think about this really complex diagram that I saw before about success, a lot of moving parts, a very critical, complex thing. And I wanted to show it to you ’cause it’s important. So, here it is.
Ha! Not so complex, huh? Comfort zone and success. If you want to be successful, you gotta get out of your comfort zone and that’s what was going on with this person. They didn’t wanna do some of the activities that are necessary to build referral marketing relationships. Part of that includes networking. That was one thing that was in this person’s way. They just don’t like networking and I get it. There are lots of people that are not naturally built to go out and enjoy networking. It’s a critical part of creating relationships that help you help the people around you. That’s just one element. What I’m really here to talk about is getting out of your comfort zone. Your comfort zone might be, can you not network so much and maybe spend some more specific strategic time with your referral sources? That might make you more uncomfortable. Maybe you’re more uncomfortable looking at numbers and talking about facts, or maybe you’re more uncomfortable having a difficult conversation about a relationship issue with somebody that needs to be ironed out so that you can feel good about helping them again and they can feel good about helping you again.
There’s all kinds of areas where we can be uncomfortable and if we can get through those, get out of our comfort zone, then there’s a much better chance we’ll be able to be successful. And what if that’s the one thing that’s holding you back from being successful? It’s worth being a little uncomfortable, isn’t it? I’m Mickey Griffith with the Referral Institute.